First set up by David Cameron in 2010 the UK was one of the first governments to create a Behavioural Sciences Team, now known as the Behavioural Insights Team (BIT). More recently the US government under Barack Obama has established the Social and Behavioral Sciences Team (SBST). http://www.forbes.com/sites/beltway/2015/09/16/obama-nudge-government/#7f34b25111f3
Customers and employees may think you are out of your tree if you suggest that small changes in behaviour (nudges) can influence the fortunes of your business. Social nudges are subtle persuasion techniques used by governments and large corporations to encourage certain behaviour. This can be from encouraging; pension investment, organ donor membership, healthy eating, […]
How did the governments Behavioural Insights Team double the number of people in the UK registering as Organ Donor’s? Opinion polls suggest that 9 out of 10 people support organ donation, but in the past fewer than 1 in 3 people registered. The Behavioural Insights Team, in partnership with NHS Blood and Transplant (NHSBT), the […]
How we behave and how customers behave determines the choices we make. If we can understand behavior we can influence choice with subtle ‘nudges’. At The Get Noticed Consultancy we specialize in ‘nudges’ that accelerate sales.
If you would like to increase support for the charity you support or work in, then you might like to consider the ‘Big Four’ Nudges. The paper referenced below was produced by the UK’s Behavioural Insights Team, supported by the UK government. The ‘Big Four’ Nudges are; Make it easy Attract Attention Focus on the […]