Customers and employees may think you are out of your tree if you suggest that small changes in behaviour (nudges) can influence the fortunes of your business.
Social nudges are subtle persuasion techniques used by governments and large corporations to encourage certain behaviour. This can be from encouraging; pension investment, organ donor membership, healthy eating, exercise …
This is achieved by appealing to human nature, your TREE;
Timely – when to nudge, time of day, week, month, season, year. If an event has taken place recently. When, also includes positioning eg narrowing lines on the road when approaching a roundabout.
Rational – incentive, disincentive, commitment, conform, perception
Emotional – ego, familiar, enjoyment, avoid loss, attractive, perception, conform, automatic
Easy – automatic, instinctive, incentive, disincentive, conform
Nudges can be applied to business eg. McDonalds ‘Go large?’; 99p; 9 out of 10 cats prefer…; credit card minimum payment… TREE can target specific requirements such as improving; revenue/sales, marketing, moral or cash flow.
How? Review the sales, marketing, management or cash flow processes that are already in place and whether they are consistent, positive or negative. Then consider TREE, how the existing processes are supporting TREE or negatively impacting processes. Note any performance indicators so you can compare performance measurements at a later date to understand the effect of the nudges.