Example Social Nudges
Real lifeSocial Nudge: Pay Your fine! 'The sending of personalised text messages to people who owed money to the courts increased payments. If no text was sent, only 5 per cent paid. Texts which were not personalised resulted in 23 per cent of people paying the fines, while 33 per cent of those people who received a personalised text paid'
Real lifeSocial Nudge: Sell Your House! 'House pricing studies show that if a house is priced precisely at £296,300 it would sell quicker and for more than if priced at £300,000'
Real lifeSocial Nudge: Use the Stairs! 'Commuters often have the choice to take the escalator or the stairs. At some metro stations the stairs have been made attractive eg piano keys, or colourful or even a direct message highlighting the health benefits. As a result of this change in the environment, 66% more commuters at these stations chose the stairs over the escalator.'
Real lifeSocial Nudge: Remember Your Card! 'Ever left your ATM card in the machine after getting cash out? This has been a common error amongst most people. Most ATM’s, but not all, no longer allow this error as you get your card back before your cash is given'
Example Business Nudges
Leadership Nudge: 'People like to be part of a team. (Everyone enrols in the pension plan, everyone belongs to a team, everyone has a goal, …)'
Sales Nudge: 'Make pricing precise rather than rounded. (Indicates it is more accurate. Customers then concentrate on the right hand side of the price and less on the left hand side)'
Real lifeBusiness Nudge: '8 out of 10 cats prefer Whiskas'
Real lifeBusiness Nudge: 'McDonald’s policy of asking whether you want to GO LARGE?
Cash Flow Nudge:'Send the customer a text message, email, calendar item that invoice payment is due'
Marketing Nudge: 'People are more likely to stick with defaults. (Tick boxes, buttons, highlighted/brighter colour buttons)'